Key Questions: What is Privacy by Design? What are the principles of Privacy by Design? How do I practice Privacy by Design?
Privacy by Design (PbD) is the philosophy and approach of building privacy into the design specifications of various technologies. PbD can be applied to technology, business practices and physical design. It ensures that privacy is built into the design of products and services from the get-go. The objective of PbD is to ensure privacy and gain personal control over one's information and, for organizations, gaining a sustainable competetive advantage. This may be accomplished by practicing the 7 Foundational Principles discussed in this tool.