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Simple Ethnography

Purpose

When observing and recording actual behaviors of users in the field using Simple Ethnography, tacit and latent knowledge not accessible by asking users for explicit needs (for example, with focus groups) can be revealed. The goal of Simple Ethnography is to identify fundamental needs and innovative solutions. 

Contents

  • What is made possible?
  • Five Strucural Elements - Min Specs
  • WHY? Purposes
  • Tips and Traps
  • Riffs and Variations
  • Examples
  • Collateral Material

 

Link to Tool: 

Simple Ethnography

Contact Person/Organization: 

Liberating Structures

Type of Tool:

Publication Date: 
Unknown
Videos: 

Ethnography: Ellen Isaacs at TEDxBroadway