Starter Kit for the Choosing Wisely Campaign


This guide is intended to provide basic information and tools to help you start your Choosing Wisely campaign. You can then tailor your campaign to your local circumstances and creative vision. Campaigns encourage clinicians and patients to engage in evidence-based conversations about what tests and treatments may not benefit them and could cause harm. 


  • Core Principles of a Choosing Wisely campaign
  • Principles to Practice
  • Links to current Choosing Wisely campaigns across the world 
  • Key publications 
  • Contacts 
Contact Person/Organization: 

Choosing Wisely Canada

Type of Tool:

Publication Date: 

Choosing Wisely Interview with NCHQA

ASCP's Choosing Wisely Public Service Announcement (PSA)